Privacy Policy

Walia Climbing Co ("we," "us," "our") respects your privacy. This Privacy Policy explains what information we collect, how we use it, and the rights you have. By using our website or purchasing from us, you agree to the practices described here.

Information we collect

Information you provide:

  • Contact and order details — name, email, phone, shipping and billing addresses.

  • Payment information — processed securely by our third-party payment processor; we do not store full card numbers.

  • Wholesale information — for wholesale applicants, business name, business contact details, and resale or tax-exemption certificates.

  • Communications — messages you send us, and email sign-ups you submit.

Information collected automatically:

  • Device and usage data — IP address, browser type, pages viewed, and referring site.

  • Cookies and similar technologies — used for site functionality, analytics, and (where applicable) marketing. See "Cookies and analytics" below.

How we use your information

We use your information to:

  • Process, fulfill, and deliver your orders and manage returns.

  • Communicate with you about orders, customer service, and (with your consent) marketing.

  • Verify and administer wholesale accounts.

  • Operate, secure, and improve our website and Services.

  • Comply with legal, tax, and accounting obligations.

For users in the EU/UK, our legal bases are: performance of a contract (order fulfillment), consent (marketing, certain cookies), legitimate interests (site security and improvement), and legal obligation (tax/recordkeeping).

Cookies and analytics

We use cookies and analytics tools (such as our website platform's built-in analytics and third-party services like Google Analytics) to understand how visitors use our site. You can control cookies through your browser settings, and where required we will request consent via a cookie banner. Disabling cookies may affect site functionality.

Email marketing

If you opt in, we will send you marketing emails. Every marketing email includes an unsubscribe link, and you can opt out at any time. Opting out of marketing does not stop transactional emails such as order confirmations and shipping updates.

How we share your information

We do not sell your personal information. We share it only with:

  • Service providers who help us operate — payment processors, shipping carriers, our website/e-commerce platform, email and analytics providers — under contractual confidentiality obligations.

  • Legal and safety — when required by law, to enforce our terms, or to protect rights and safety.

  • Business transfers — in connection with a merger, acquisition, or sale of assets.

Data retention

We keep personal information only as long as needed to fulfill the purposes described here, including legal, tax, and accounting requirements, after which we delete or anonymize it.

Data security

We use reasonable administrative, technical, and physical safeguards to protect your information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Your privacy rights

California residents (CCPA/CPRA): You have the right to know what personal information we collect, to access and delete it, to correct inaccuracies, and to opt out of the "sale" or "sharing" of personal information (we do not sell personal information). We will not discriminate against you for exercising these rights.

EU/UK residents (GDPR/UK GDPR): You have the right to access, rectify, erase, restrict, or object to processing of your personal data, the right to data portability, and the right to withdraw consent at any time. You may also lodge a complaint with your local data protection authority.

To exercise any of these rights, contact us at support@waliaclimbingco.com. We may need to verify your identity before responding.

International data transfers

We are based in the United States, and your information may be processed in the US or other countries where our service providers operate. Where required, we use appropriate safeguards (such as Standard Contractual Clauses) for international transfers.

Children's privacy

Our Services are not directed to children under 16, and we do not knowingly collect their personal information. If you believe a child has provided us information, contact us and we will delete it.

Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date reflects the latest revision, and material changes will be posted on this page.

Contact

For privacy questions or requests, contact us at support@waliaclimbingco.com or 2235 E Rose Garden Loop, Phoenix, AZ 85024.